by Mark Beauchamp on December 29, 2009
Since our change to new Yumm! Sauce packaging early in 2009, we’ve had a tremendous amount of feedback. I blogged about the new packaging in July, discussing my reasons for the change from glass jars to the plastic tubs. While the values that drove my decision then still stand today, your collective voice rang loud and clear and I heard you!
I did not realize how important the reusable aspect of the jars was to so many of our restaurant guests for use as containers for storing buttons, screws, herbs, jams, and so on. I also came to realize that changing the shape of the package meant that I changed the “social life” of the sauce – it no longer fit in the door of the refrigerator and got lost on the shelves.
I want to thank all of you who expressed your thoughts and suggestions by comment card, email, our web site blog, and our web site comment form. Your ideas and viewpoints are very important to me. I also want to thank you for your patience for the time it took to bring the jars back.
Beginning this week, Yumm! Sauce will once again be available in the 8.2 oz. glass jars. Initially, the jars will be available at the four Eugene Café Yumm! restaurant locations. In order to assess customer response and preference, the 6 oz. plastic tubs will also be available at the restaurant locations. The next step will be to roll out the jars to all Café Yumm! restaurant locations statewide in the coming weeks. The 6 oz. plastic tubs will continue to be available at selected grocery stores throughout Oregon and western Washington.
As you can see in the picture, the jars have a new look with redesigned labels! (Mary Ann says, “They’re gorgeous!”) We hope you like the new look.
As always, we’d love to hear what you think.
– Mark Beauchamp, President and Co-Founder